In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established Wes Coast skater scene and the new conservatism of 1990s New York, Supreme defined the aesthetic of an era of rebellious cool that reached from skaters to fashionistas and hip hop heads.
Over the last sixteen years, the brand has stayed true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, and with stores in Los Angeles and Japan has become an international icon of independent counter-cultural style.
The huge Supreme hardcover book is well worth the purchase (thanks Matt for the lend!).
American contemporary artist George Condo x Supreme art meets skateboard deck program.
Lady Gaga shot by Terry Richardson.
Rosa Acosta air freshener.
Sean “Puffy” Combs.
Logo deck.
London Store.
Links:
http://www.supremenewyork.com
http://www.amazon.com/Supreme-James-Jebbia/dp/0847833119